Greenville Roadshow Header 

Greenville Roadshow is March 9th

Early registration ends March 1st

March 9, 2018
Holiday Inn Greenville
203 SW Greenville Blvd. 
Greenville, NC 27834

NCMGMA is hitting the road and coming your way! Join us in Greenville on March 9th for a day filled with great educational content supplied by V2V Consulting and Sean Keyser with Novant Health as well as great networking opportunities with other members and NCMGMA Alliance Exhibitors. Registration includes continental breakfast and lunch. Register additional employees with the same company for just $75.00 each!.

If you were registered for the January 18th date, your registration has been automatically transferred to the new March 9th date. If you would like to cancel your registration, please contact the NCMGMA offices at [email protected] or 800-753-6462.

Schedule of Events

Time Event
8:30 am - 9:00 am Registration
9:00 am - 10:00 am Exhibitor Move In 
9:00 am - 10:15 am General Session 1
Care Squared
Presented by Deb Wiggs, V2V Management Solutions

Delivering medical care services is complex; in the business of care delivery it also tends to get complicated without a culture of clarity and accountability. This engaging, funny, and uplifting presentation addresses the rationale and cost impact of investing in clarifying needs and expectations and then creating the accountabilities that allow everyone to be successful in their respective roles and responsibilities to the highest level of their certification and training.
10:15 am - 10:45 am Break with Exhibitors
10:45 am - 11:45 am

Breakout Sessions

  • Breakout 101
    Administrators --
     Clinical Administrator Sandwich 
    Presented by Deb Wiggs, V2V Management Solutions

    Healthcare media headlines are full of stories about the "changing" patient and the effect they have on practices. The rapid commoditization of healthcare has impacted everything from continuity of care to Physician morale and dissatisfaction. Add to that the ever-increasing patient financial responsibility and who is "sandwiched" in the middle? - the Clinic Administrator. Hear tactics on how to deal with the demands and learn approaches and strategies to guide you and your practice to success.
  • Breakout 102
    Front Office -- People Watching and Storytelling

    Sean L. Keyser
    Corporate Vice President Patient Experience
    Novant Health
    Renae Caldwell
    Corporate Patient Experience Manager
    Novant Health

    We have data. Lots of it. What is the role of social anthropology in understanding the voice of our customers? This session will offer some ideas on how we can simply and effectively employ observational skills and storytelling to improve the patient experience.
 11:45 am - 1:00 pm Lunch with Exhibitors
 12:45 pm Exhibitor Give-away
 1:00 pm - 3:00 pm Exhibitor Breakdown
 1:00 pm - 2:00 pm

Breakout Sessions

  • Breakout 201
    Administrators -- From Hospitality to Humanity: Are we using
    the wrong lens? 

    Sean L. Keyser, Corporate Vice President Patient Experience
    Novant Health
    Renae Caldwell
    Corporate Patient Experience Manager
    Novant Health

    This breakout will challenge some conventional thinking and practices in healthcare service delivery and will consider response to suffering as a default approach.
  • Breakout 202
    Front Office --
     The Platinum Rule: Diversity in the Medical Practice
    Presented by Deb Wiggs, V2V Management Solutions

    The Platinum Rule is a highly-regarded philosophy in the education community and among intercultural businesses, which states "do unto others as THEY would do unto themselves." The fundamental empathy found in the Platinum Rule takes into consideration the diverse perspectives of everyone we work with or care for. How can we learn to leverage it as a platform for diversity conversations in healthcare? This perspective shifts the responsibility for understanding perceptions and experiences in a way that allows for shared learning and communication instead of a linear, or unilateral, perspective. Join us for this innovative workshop to discuss the challenges and opportunities created by using bilateral conversations, ideas, and concepts to foster diversity awareness.
 2:00 pm - 3:00 pm General Session 2
The Humanity of Consumerism: Hard Knocks and Infinite Wisdom in the Human Experience
Presented by Sean L. Keyser, Corporate Vice President Patient Experience
(a.k.a. "Experience Geek")
Novant Health

Novant Health has adopted a philosophical framework of intentionally aligning its work to improve the patient experience and that of the team members. All organizations appreciate the connection between happy team members and happy customers. The Human Experience framework merges them and delivers!



Renae Caldwell PhotoRenae Caldwell
Corporate Patient Experience Manager
Novant Health
Renae Caldwell provides human experience support to the Novant Health Medical Group, one of the largest in the countries with over 500 sites across three states. Prior to leading human experience work for the Novant Health Medical Group, Renae supported experience work in acute care. Prior to joining the Office of Patient Experience her career began as a RN at Novant Health Forsyth Medical Center for nine years and clinical educator for two years. She has also worked in Operational Improvement helping to lead Transforming Care at the Bedside and Operational Nursing Initiatives.

Sean Keyser PhotoSean L. Keyser
Corporate Vice President Patient Experience
(a.k.a. "Experience Geek")

Novant Health
Sean provides administrative direction for patient experience strategies for Novant Health system based in Winston Salem, NC. Prior to joining Novant, Sean served as Vice President of Hospital Operations for Healthcare Management Directions, Inc., Nashville, TN. Sean provided administrative support and direction to HMD's Smart HospitalsTM by supporting clinical, financial, governance, and service elements from initial start-up through on-going operations.

Deb Wiggs PhotoDeb Wiggs, FACMPE
V2V Management Solutions
Deb has been transforming medical care delivery since her career began. She's established rural health clinics, grown multi-specialty physician practices, and facilitated countless strategy sessions that have helped clients achieve a sustainable competitive advantage. Deb's great love is to pass this knowledge along via public speaking with humor, practical reality, and a commitment to provide resources that transform how care is delivered. As a past board chair of MGMA, she understands the complexity of the healthcare system and knows how to work in it without making it more complicated. Her strengths lie in strategic planning, governance, and leadership coaching.


Registration Fees
The following is the list of attendee registration fees for the Greenville Roadshow (prices are per person, per event).  Early registration ends March 1st:













Additional Staff




Attendee registration is open for the Greenville Roadshow.  Follow the link below to register today.

Hotel Information
NCMGMA's Headquarter Hotel is the Holiday Inn and the discounted group rate is $109/ single per night (plus tax).  The hotel cut off is February 28th. Guests can begin booking their reservations directly by dialing 877-271-2616 and ask for the NCMGMA group block. They can book online at and key in the group code NCM.

Location and Directions
The Greenville Roadshow will be held at the Holiday Inn Greenville, located at 203 Southwest Greenville Boulevard, Greenville, NC 27834.  For a map and directions, please follow this link.

NCMGMA Suit-Casing Policy
Any individual who is observed to be soliciting business in the aisles or other public spaces, in another company’s booth, or in violation of any portion of the Exhibition Policy, will be asked to leave immediately. Suit-casing may also take the form of commercial activity conducted from a hotel guest room or hospitality suite; a restaurant, club, or any other public place of assembly. For the purposes of this policy, suit-casing violations may occur at venues other than the exhibition floor and at other events. NCMGMA must be informed of any hospitality suites, and expressed consent must be received prior to the event.

Cancellation Policy
Registration cancellations must be received in writing. Cancellations received on or before 5pm on February 28th are entitled to a full refund less a $50 processing fee. No refunds will be awarded for cancellations after 2/28 or for no-shows.

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